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Google Instant – Doomed to Die

September 28th, 2010 Abhilash Leave a comment Go to comments

Google few weeks back introduced something like the Google Instant Search which would show up results in the form of “google suggest” as and when typed. When I first noticed it, I was like “wow” thats cool. Later within minutes, I got frustrated and tried to figure out how to turn it off. And soon a link appeared to turn it off on the right side of the search field. At last, what a relief to turn it off…

In fact, this is a classic example of Google’s attempt to experiment things at the cost of visitors which should not be repeated by any mature company. Being a google fan, I feel this feature was introduced before going through proper tests. In India where connection speeds vary a lot, this feature is a total mess. Google should pay attention to demographics, internet infrastructure and practical usability before introducing such features.

I have turned “google instant” off forever and will turn it on only after I start seeing good feedbacks after some improvements in the technology. I guess a lot of people might have turned the Google Instant feature off. In the way it is now , its Doomed to Die. Hope Google works into the feature and adopts some changes to make it usable.

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