Abhilash Pillai Website Designer

Hashtags are an easy way of optimizing your URL for better SEO practices. Please understand that hashtags tend to present a keyword independent of the preceding or following keywords. As a result, URLs with Hashtags are being increasingly used by SEO experts, particularly those who want to highlight their URLs across social media networks.

Hashtags allow you to implement keywords without compromising the integrity of the URL. This is because hashtags appear like a part of the URL structure, resembling special characters that are often used in URLs of dynamic websites. In fact, this strategy is now being increasingly used in SEO marketing campaigns wherein customized keywords are created for short-term event promotion, i.e. instant or immediate optimization techniques.

This SEO trick is particularly useful when a blog title you have created doesn’t seem to include any of the universal or most competed keywords. Even in the field of using Twitter for online marketing, using hashtags help to highlight the presence of certain keywords in the tweets, instantly engaging the attention of fellow Twitter members. A good example of such as URL structure is http://URL.com# #animation#courses.

Keyword density is among the most argued aspects of search engine optimization or SEO practices. Please understand that there are no clear guidelines regarding this issue since the most dependable of web publishers or search engine providers don’t clarify this issue as a part of their policy updates.

However, the leading webmasters and SEO specialists from around the world agree that Search Engines like Google prefer content that maintains a keyword density of around 2% or lesser. Though the keyword density can be exceeded to some extent, the practice of using the main keyword repeatedly can lead to the content being evaluated negatively by Google’s spiders, i.e. their indexing robots. This is because excessive use of keywords is referred to as keyword stuffing.

This refers to a black-hat SEO technique wherein keywords are used repeatedly without contributing to the quality of the content. One of the easiest ways to avoid this issue is to use multiple variations of the main keyword. This ensures that the keyword density is limited and every possible search term is engaged in the published content, directly raising chances of the content being indexed positively by Google. The best way is to write a content naturally and it would have around 2-4% of the keyword density of the important keywords.

The niche of search engine optimization (SEO) is always evolving, putting forth new ideas that help to make the content more search engine friendly. This is vital since all web publishers want their web pages to be listed among the first, few results that are exhibited on the search engine results page (SERP). However, there are some basics in this niche that cannot be changed since they are considered critical and the core necessity of making any web page Google or Yahoo-friendly.

One such necessity is creating the correct page title. Please note that the page title is the small description like list of words that is present at the very top end of the web page. The page title should be created in such a manner that it combines some of the main keywords used in the content on that particular web page along with emphasizing the main theme of the section of which the web page forms a part.

However, the page title cannot be random collection of the most popular keywords. This is because keywords for every web page are listed as a part of Meta keywords that are created for every optimized web page. The page title should read like the main heading for the entire content listed on the web page and should not be identical to the headings or sub-headings used in this content.

Ideally, the page title should list a minimal number of keywords. Many SEO gurus state that the page title is like the identity of a web page, i.e. it defines the kind of content that is likely to be found on that web page and underlines the main theme of the website.

SEO is officially dead !

If you are the one wholly dependent on the profession of SEO for a living, you will be out of business within next four years. The reason : SEO is dead and its only matter of time that people realise it.

Gone are the days when very few people knew about SEO and lot of them needed it. Now virtually every webmaster, every web designers knows the basics of SEO and there are no takers for any SEO product. Apart from this, the fact that now search engines use technologies like site speed and user preference ruin the SEO efforts. People get different search engine results on every PC depending on their preference.

A lot of companies and SEO firms switched from SEO to SMM ( Social Media Marketing) in an attempt to survive in business. But Social Media sites were created with a totally different purpose and these efforts will soon have no value too. The reason is quite simple: Social Media Sites are becoming targets of spams and will soon be categorized as link farms as was the case with directory submissions.

If SEO is officially dead how are the companies already in business still existing?

Only a handful of them will survive. Those companies which have large clients (big companies) and have changed SEO with other marketing methods with the changing times, and have provided value for the clients will survive.  What these clients need are visitors to their sites and not SEO. If you can provide that in the best possible way you can survive. The worst affected will be ’smart start-up companies’ and will mostly shut down business. Its a critical situation out there for those who are just starting a career out of SEO. If you are passionate about SEO, you can still make a living, but would require years of dedication, passion, hardwork and patience.

And yes, we are not shutting down we are very much in business and will stay on for years to come. We have adopted with the changing times and keep changing before the search engines change.

Why SEO is not working for many?

Search engines have changed and so is the method to SEO a site. Gone are the days when doing a handfull of Directory submission and Social bookmarking would make your site rank high on the search engine. Now its a lot more complicated thing than just that. Now search engines are very close to Artificial Intelligence and can pin point what is natural process of growth of a website. So any artificial attempt to high rank a site might just fall back and take your sites lower in ranking. Now the results are even influenced by Google Toolbar data, Google User history, and Google Analytics data in Google search , so the results you might be seeing might be different from the ones your friend sees.

So Does that mean SEO is dead?

Yes and No. Yes because the traditional techniques are not going to work in future like directory submission, article submission, social bookmarking etc. No because there is a more challenging way to do SEO now.

So whats the latest techniques for SEO?

SEO is done differently by different people. For some it may work and for some it may not. Everybody has a right to keep a secret in a profession and now as it has become more challenging as its a lot of work and research to find out the right technique.  Never ever expect somebody to give you the technique so easily. Especially a person who is providing SEO services will never let it out. And in todays context its much unimaginable. But for an hint: SEO is no longer just an offline technique…You have to flex every part of the site and marketing technique in the world.

Do we SEO a site?

Yes, we do. We provide complete SEO packages for a site. We have ranked third globally in the World SEO contest 2008 after which no further contests were held. We have proven overselves to the world and our clients.

How do you contact us?

Just mail me at abhilashpillay@gmail.com giving details about your site and the keywords you wish to rank. A reply will be sent after complete analysis of your site for those keywords free of charge.

Google is changing fast and so is the methods to SEO your site. Gone are the days when people use to SEO a site by submitting the site URL to huge list of directories to get backlinks and get the site ranked high on the search engine index. Now spiders have got clever.

Not only the speed at which your site will load will be important but also the ability to keep site fresh and connect it through social networks. Tweeter is something which would be considered seriously in future. Tweeting is getting into the search algo and first signs of that is the introduction of Google Latest Live results.

Google even released a video on this and you would be surprised the way it updates the results in real time. So in future you might see results change even after you searched. So its time to take note of this.

Note:

This post got into the google latest real time index within 1 sec of posting. Here is the screenshot:

SEO ( Search Engine Optimization ) is the process of tweaking a website and other off-site factors to make it rank on search engine results for specific targeted keywords. Example: You create a website on fashion designing , its not necessary the site would rank in search engines like google.com when u search for ‘fashion designing’. SEO does exactly that, it helps you rank your website for targeted keywords.

Basically SEO can be white hat ( acceptable by search engines ) and black hat (Unacceptable methods). Using black hat methods may get your site banned entirely from the search engine.

So when one refers to as SEO, its mostly the ethical SEO or white hat SEO, which is acceptable by search engines. Search engine companies like google usually don’t have a problem when you optimize a website for a keyword which is related to the site. Example, if your website is of two wheeler automobiles and you are trying to optimize it for the keyword ‘two wheeler sales’ , thats absoultly fine with the search engine companies. However, if you try to optimize the site for trucks and trains, then you are hitting the red button and this kind of SEO is unacceptable for search engine companies.

SEO is a profession where you have to apply your own ethical principles and to find out whether a method is right or wrong is to question yourself, whether the method dampens the credibility and reliability of the search engine. If the answer is no, then the method most probably is a white hat seo method.

Finally my first post about SEO hits my blog and its all about choosing SEO as a career option. A person who does SEO is most often known as a Search Engine Optimization Engineer or even a Search Engine Marketeer nowadays. A SEOE or SEM can work in a company or independently.

For whom is SEO suitable as a career?

Very difficult to answer this one but still I will start with for whom it is not suitable as a career option !

1. If you are looking for a easy job then SEO is not for you.

- Yes, its tough

2. If you don’t like failures then its not for you.

- Yes, every SEO engineer will fail at some point of time and its all about starting all again from scratch. So if you are the one who gets depressed by failures, then its not for you.

3. If you don’t like to stay updated.

- If you just need a profession where you want to learn something and do that for the rest of your life then SEO is not for you. Its a continuos process where you have to learn new things every single day. A set of rules which work today might not work after 3-6 months.

4. If you cannot search and find answers.

- If you cannot find answers on google, yahoo for any doubts you have then SEO is not for you as one needs to collect as much stats one can have to learn more and more each day. One should also know and understand English for self learning so as the experiment and implement it.

For whom is it most suitable?

1. If you laugh at failures and fight back:

Yes, if you have the gutts to try harder than before you fell then SEO is a perfect career for you. If you love failures as you want to succeed multiple times. If you know you need to fall to rise everytime.

2. If you get bored by repetative jobs:

SEO is all about change. There is lot of change going on and you need to stay updated always , so everytime there is something new to do like in a creative field. So if you get bored too soon from a repetative job then you might love SEO as a profession.

3. Willingness to share and gain knowledge:

The most important part of SEO, is it work harder to gain knowledge and create a group of SEO friends and stay updated on the latest trends in SEO. SEO higly depends on Search Engines like Google and Yahoo Search . So you need to keep updated as and when there is a change in search engine algorithm.

4. Think like a robot:

If you can think on a set of rules example, like a programmer who thinks of a flow chart then SEO might be lot easier. Even though this is not a necessity it helps if you have this quality.

Alltogether one needs to understand that SEO is more about experience and staying updated. And nobody is perfect in SEO like there is no perfect driver. Some people drive nicely, some can drive fast, some drive poorly and so is SEO. There are SEM’s who can rank well , others who can’t rank that well.

About how hard SEO is : ” A Joke :”

I was passing by a church and read a board which said ” Jesus never fails !” and beneath that line some new SEO guy wrote, let him SEO a site

More posts on SEO to come later including, what is SEO, how it all started, how is it done and whats in store for future !!