Abhilash Pillai Website Designer

SEO ( Search Engine Optimization ) is the process of tweaking a website and other off-site factors to make it rank on search engine results for specific targeted keywords. Example: You create a website on fashion designing , its not necessary the site would rank in search engines like google.com when u search for ‘fashion designing’. SEO does exactly that, it helps you rank your website for targeted keywords.

Basically SEO can be white hat ( acceptable by search engines ) and black hat (Unacceptable methods). Using black hat methods may get your site banned entirely from the search engine.

So when one refers to as SEO, its mostly the ethical SEO or white hat SEO, which is acceptable by search engines. Search engine companies like google usually don’t have a problem when you optimize a website for a keyword which is related to the site. Example, if your website is of two wheeler automobiles and you are trying to optimize it for the keyword ‘two wheeler sales’ , thats absoultly fine with the search engine companies. However, if you try to optimize the site for trucks and trains, then you are hitting the red button and this kind of SEO is unacceptable for search engine companies.

SEO is a profession where you have to apply your own ethical principles and to find out whether a method is right or wrong is to question yourself, whether the method dampens the credibility and reliability of the search engine. If the answer is no, then the method most probably is a white hat seo method.