Abhilash Pillai Website Designer

The niche of search engine optimization (SEO) is always evolving, putting forth new ideas that help to make the content more search engine friendly. This is vital since all web publishers want their web pages to be listed among the first, few results that are exhibited on the search engine results page (SERP). However, there are some basics in this niche that cannot be changed since they are considered critical and the core necessity of making any web page Google or Yahoo-friendly.

One such necessity is creating the correct page title. Please note that the page title is the small description like list of words that is present at the very top end of the web page. The page title should be created in such a manner that it combines some of the main keywords used in the content on that particular web page along with emphasizing the main theme of the section of which the web page forms a part.

However, the page title cannot be random collection of the most popular keywords. This is because keywords for every web page are listed as a part of Meta keywords that are created for every optimized web page. The page title should read like the main heading for the entire content listed on the web page and should not be identical to the headings or sub-headings used in this content.

Ideally, the page title should list a minimal number of keywords. Many SEO gurus state that the page title is like the identity of a web page, i.e. it defines the kind of content that is likely to be found on that web page and underlines the main theme of the website.