Abhilash Pillai Website Designer

Keyword density is among the most argued aspects of search engine optimization or SEO practices. Please understand that there are no clear guidelines regarding this issue since the most dependable of web publishers or search engine providers don’t clarify this issue as a part of their policy updates.

However, the leading webmasters and SEO specialists from around the world agree that Search Engines like Google prefer content that maintains a keyword density of around 2% or lesser. Though the keyword density can be exceeded to some extent, the practice of using the main keyword repeatedly can lead to the content being evaluated negatively by Google’s spiders, i.e. their indexing robots. This is because excessive use of keywords is referred to as keyword stuffing.

This refers to a black-hat SEO technique wherein keywords are used repeatedly without contributing to the quality of the content. One of the easiest ways to avoid this issue is to use multiple variations of the main keyword. This ensures that the keyword density is limited and every possible search term is engaged in the published content, directly raising chances of the content being indexed positively by Google. The best way is to write a content naturally and it would have around 2-4% of the keyword density of the important keywords.