Abhilash Pillai

Why SEO is not working for many?

Search engines have changed and so is the method to SEO a site. Gone are the days when doing a handfull of Directory submission and Social bookmarking would make your site rank high on the search engine. Now its a lot more complicated thing than just that. Now search engines are very close to Artificial Intelligence and can pin point what is natural process of growth of a website. So any artificial attempt to high rank a site might just fall back and take your sites lower in ranking. Now the results are even influenced by Google Toolbar data, Google User history, and Google Analytics data in Google search , so the results you might be seeing might be different from the ones your friend sees.

So Does that mean SEO is dead?

Yes and No. Yes because the traditional techniques are not going to work in future like directory submission, article submission, social bookmarking etc. No because there is a more challenging way to do SEO now.

So whats the latest techniques for SEO?

SEO is done differently by different people. For some it may work and for some it may not. Everybody has a right to keep a secret in a profession and now as it has become more challenging as its a lot of work and research to find out the right technique.  Never ever expect somebody to give you the technique so easily. Especially a person who is providing SEO services will never let it out. And in todays context its much unimaginable. But for an hint: SEO is no longer just an offline technique…You have to flex every part of the site and marketing technique in the world.

Do we SEO a site?

Yes, we do. We provide complete SEO packages for a site. We have ranked third globally in the World SEO contest 2008 after which no further contests were held. We have proven overselves to the world and our clients.

How do you contact us?

Just mail me at abhilashpillay@gmail.com giving details about your site and the keywords you wish to rank. A reply will be sent after complete analysis of your site for those keywords free of charge.

SEO ( Search Engine Optimization ) is the process of tweaking a website and other off-site factors to make it rank on search engine results for specific targeted keywords. Example: You create a website on fashion designing , its not necessary the site would rank in search engines like google.com when u search for ‘fashion designing’. SEO does exactly that, it helps you rank your website for targeted keywords.

Basically SEO can be white hat ( acceptable by search engines ) and black hat (Unacceptable methods). Using black hat methods may get your site banned entirely from the search engine.

So when one refers to as SEO, its mostly the ethical SEO or white hat SEO, which is acceptable by search engines. Search engine companies like google usually don’t have a problem when you optimize a website for a keyword which is related to the site. Example, if your website is of two wheeler automobiles and you are trying to optimize it for the keyword ‘two wheeler sales’ , thats absoultly fine with the search engine companies. However, if you try to optimize the site for trucks and trains, then you are hitting the red button and this kind of SEO is unacceptable for search engine companies.

SEO is a profession where you have to apply your own ethical principles and to find out whether a method is right or wrong is to question yourself, whether the method dampens the credibility and reliability of the search engine. If the answer is no, then the method most probably is a white hat seo method.